If you want to create an incredibly profitable signature coaching program, you need to focus on two things:
* turning your expertise into a marketable product, and
* creating content that people are willing to pay for.
To turn your expertise into a marketable product, you need to package it in a way that is appealing to your target market. This means thinking about what your target market wants and needs, and then creating the framework for a course or program that meets those needs. Remember, people are willing to pay for results, so your product must be able to deliver results.
To create content that people are willing to pay for, you need to focus on creating value. This means offering information, insights, or strategies that your target market finds useful and relevant. Don't try to sell them something; instead, give them something of value that they can use in their own lives. When you do this, you'll find that people are much more likely to be interested in your product.
Messaging - Structure - Lead Generation - Automation
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Over the past 20 years he has dedicated himself to working with hundreds of entrepreneurs, business owners and professionals in making their ideas a reality by building scalable digital businesses and transformed lives.
This has allowed him, over the years and with his experience, to create a system that allows you to create an internet business in a simple, fast and productive way.
Ruben is an author, speaker, and creator of several successful programs including, 'Presentation Secrets Exposed' where he empowers adults with the skill necessary to create KILLER presentations to monetize their skills, and his Signature Program $10K in 30 Days where you discover the essential steps to create your own High-Ticket signature coaching program in less than 30 days!
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I hired him immediately!
When I moved to Tampa, I found myself minutes from my future CMO - Ruben. Before becoming my CMO, Ruben showed up at my event months earlier, made himself indispensable, and showed me how to price and sell a $50k/year package - something I never considered. His advice led to $180k in sales just hours later. I hired him immediately.
Later we crafted a powerful Top-Of-Funnel and turned a $27 workbook into $50k in less than 2-weeks selling a product idea that Ruben came up with and we implemented.
What can you do to grow, change, and level up your network (if you don’t have a Ruben dragging you to success)? Here’s one hint: drop the excuses and show up anyway. Invest more than you think you can and then find a way to recoup it. Even if you don't have a buddy to go with and even if you can’t perceive the value of what they have; show up and give like you have nothing to lose.
I love my CMO - Dawnna St Louis
5 Local Marketing Fails to Avoid
Everyone makes mistakes, especially when trying out new marketing strategies. However, when your small business is putting its reputation (and money) on the line to experiment with new digital marketing strategies, making certain mistakes can be (literally) costly.
With that in mind, let's look at 5 of the most common local marketing fails and how to avoid them.
1. A user experience that is focused on you rather than them
A website's visual impact is important, but it also needs to support an engaging and efficient customer journey.
Your audience visits your site to solve their problems and alleviate their pain points, not to learn about your products. Your products could be the solution to their problems but they’re not picking up what you're putting down.
So, if you have a lot of visitors to your site but they aren't converting the way you want them to, it's time to take a step back and evaluate your user experience.
Consider a Home Page refresh, new Landing Pages, or an update to your payment options or check-out process, as examples.
According to recent Bain research, companies that excel at Customer Experience grow revenues at a rate that is 4%-8% higher than the market average.
2. Reluctant to Experiment with New Marketing Channels
Marketing is constantly evolving, and the only way to effectively promote your business on a consistent basis is to keep up with the changes and be open to trying new marketing activities.
However, many small business owners make the mistake of focusing solely on one, relatively simple marketing technique. For example, they may build a following on Instagram and believe they can avoid using other marketing methods.
So, what happens if your target audience unfollows you on IG? It may appear unlikely that such a thing could occur, but it is possible. Trends pass us by. Websites that were popular yesterday are no longer available. You must plan ahead of time and do everything possible to spread the word in multiple ways. That doesn't mean you should spend all of your time marketing, but it does mean you should diversify.
3. You haven't claimed your social media pages yet.
You don't have to be active on every social media site out there. What you should do is spend a few minutes claiming your business name on all relevant sites and posting some basic information about your business. If a potential customer searches for you on Instagram, you want them to find accurate information, such as your address, phone number, email address, and business hours.
If you don't claim your business, your leads may end up on a page run by a stranger, someone who isn't looking out for your best interests. So a few minutes now can save you a lot of trouble later.
4. You are not managing your reviews.
Local businesses rely heavily on online reviews. People who frequent your business can easily leave reviews on sites like Yelp, Angi, and Google. According to research, more than 80% of all consumers rely on online reviews before making a purchase, but many local business owners don't do everything they can to ensure that their reviews are beneficial
The first step is to claim your business listing on all local review sites. Customers can leave reviews even if a business hasn't created a listing, so you might be surprised at how many reviews you have if you haven't checked. Check your existing profile to ensure that all relevant information, such as your contact information, hours, and prices, is correct.
The second step is to devise a system for responding to reviews. It's a good idea to keep an eye on your accounts. Positive reviews can be responded to with a simple thank you, but negative reviews require a bit more finesse. Responses that remain positive are the most successful. If possible, try to take the conversation offline and do whatever you need to do to resolve the situation.
5. You are not being consistent with your brand
Everything you do online has an impact on your brand. If you have more than one person posting on your behalf, whether on your blog, website, or social media, you must have a well-defined strategy in place to ensure that everything associated with your company reflects your brand. That is, your colors and fonts should be consistent with your logo. However, it also implies that the tone of what you post must be consistent with the personality of your brand.
Creating a customer profile can assist you in identifying your core customers and tailoring your brand to them. Consider the tone of some major corporations, such as Red Bull and Rolls Royce. Red Bull employs brash, hip language that reflects their brand and audience, whereas Rolls Royce employs elevated language that addresses their core customers.
The good news is that these five errors are simple to correct. If you notice any of these flaws in your own marketing efforts, take the time to correct them and get back on track. Your company will be grateful in more ways than one!
"Patricia and I Live with
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EARNINGS DISCLAIMER: We don't believe in "get rich" programs - only in hard work, adding value, building a real and professional career, and serving others with excellence and consistency. Our trainings are intended to help you share your message with a wider audience and to make a difference in the world while growing your personal brand. Our programs take a lot of work and discipline just like any worthwhile endeavor or professional continuing education program. As stipulated by law, we can not and do not make any guarantees about your ability to get results or earn any money with our ideas, information, tools or strategies. We don't know you and, besides, your results in life are up to you. Agreed? We just want to help by giving great content, direction, and strategies. You should know that all products and services by our company are for educational and informational purposes only. Nothing on this page, any of our websites, or any of our content or curriculum is a promise or guarantee of results or future earnings, and we do not offer any legal, medical, tax or other professional advice. *Statements contained here were made by individuals who participated in our training. Ruben santiago does not pay any consideration for these statements.